Campolac

Visual identity for Campolac, a dairy brand established by a collective of small-scale producers from the countryside of Paraná, Brazil.

The challenge was to reconnect the brand with its roots and project a more natural, authentic image that resonates with the growing consumer demand for quality products with traceable origins.

We developed a comprehensive new visual identity, grounded in a friendlier tone of voice and a versatile visual system. The color palette was strategically chosen to stand out on the shelf, while an exclusive illustration system lies at the heart of the project.

Drawing inspiration from local wildlife and plants, this system is designed to be flexible, unfolding into unique patterns, iconography, and brand illustrations. This ensures adaptability across the entire product line, creating a rich and distinctive brand identity.