Tusker
Services
Branding
Client
Tusker
Year
2024
Project Information
The insurance industry has a communication problem: it talks a lot about protection, but rarely makes people feel it.
Tusker was built to change that.
A women-led insurance company that understands protection as something intelligent and human. The visual identity supports that direction. No industry clichés. Bold lines, strong colors and direct communication that reflects what the brand actually is.
The elephant-shield symbol brings together wisdom, strength and protection, inspired by herds led by matriarchs.
The result is a brand that steps away from the traditional and positions itself as a close ally, ready to offer security with intelligence and confidence.
